Since I need to create a post just to have some regular content here is a short video featuring the world’s smallest cat.

Editors note: This is the last of the Weekly Worthy articles our operations manager Michael wrote sometime around September 2014 and was never edited / published at the time.  I may have to ask him to write #23 or at least tell me the rest of the story.

Part 1

Nevada County, California, 1993

Cold snowy night in the restaurant, I was just finishing setting the final tables in the dining room and adjusting random aesthetics for the next day’s dinner service. Craig and Verona were already on their 6th or 7th glass of wine and I could smell the chefs cooking my dinner in the kitchen, a New York strip with some sauteed prawns…and a salad with Russian dressing…the owners loved wine so it was in everything…the salad dressing would have made Napa Valley proud! I took off my waiter’s bib and put my salad together and sat down and began eating. I had a glass of wine, Merlot, and started to relax as I ate my salad. Juan Gouza was still playing solo acoustic jazz, there were a few remaining bar patrons that were tipping and enjoying the music. Janet, the bartender, was now also having a glass of wine, ha…this is my work…in retrospect, I didn’t know that this was to be the easiest time of my life! The dim lights and shadows being cast from the uneven 19th century brick-masonry made life seem especially romantic at this particular moment. This is my book…my movie…my life!

As Juan finished the last chorus of Ditty Wah Ditty my steak was delivered to me by Sandy the chef; she had given me extra prawns and I could tell the steak was cooked perfectly. Mmmm…mmmm…mmmmm. I knew that I would get home and Penelope would already be asleep, might as well comatose myself with a steak and a couple glasses of wine so I could trudge through the snow and hopefully fall right asleep when I got home.

The prawns were cooked perfectly, the were springy but not rubbery, and the steak was 1/4 cooked on top, 1/4 cooked on the bottom, and 1/2 pink in the middle…oh Lord!!!! Delicious!!! I cut a piece of the steak and took a sip of wine, then took the bite, oh man…I am living the good life! My waiter friend Tom’s girlfriend, Francesca, came over to sit with me, she was an interesting sort…she did a lot of flirting and eye-batting, flattering sometimes, but when you are just DYING to devour a dinner, company didn’t seem necessary, I maintained a polite front…or at least I think I did.

“So, how are you and Penelope doing? I never see you guys together anymore.”

“Oh we’re doing pretty good, I’ve been working so much that we don’t hang out in town as often as we used to, we had lunch at the coffee roasters yesterday…but mostly, because of the heat, we’ve been spending my off days down at Matthews Crossing swimming and trying to stay cool…it was snowing outside, and I was dying to know if she even listened to what I said or whether drooling and scheming took all of her available brain waves.”

“Oh that’s so nice…I am happy for her.”

No available brainwaves…I wasn’t even slightly shocked.

Ok, worth noting, this girl was obviously carnivorous and, truthfully, needed to be avoided at all costs. I chatted it up as Tom finished closing out and counting his tips. He finally came over to retrieve his girlfriend and we toasted our last sips of wine. I shook Tom’s hand and of course Francesca insisted on hugging me, then of course a sneaky kiss on the cheek, I just know there is bright red lipstick all over my cheek now, goodness gracious that girl is mischievous. Tom just laughs at her, he obviously sees some humor in her scheming. They walked out dancing to what was probably Juan’s last song of the night, closing time indeed.

I went to the bathroom to wash my hands and put my jacket and scarf on, and sure enough, HUGE red lips on my cheek. I wiped it off and headed out through the dining room and out the side door by the kitchen and salad station. The moon was now casting a blue light on the snow…I headed up the street toward Indian Flat, I almost slipped a few times, but I managed to maintain footing. The moon was casting it gray blue haunt on all of the brightly colored Victorian homes on Broad street and when I finally made it up and over the hill I saw the old graveyard, iron gates covered in snow and obelisk headstones now whitened and glowing, I was overcome with a sense of awe and a type of spooked fascination. Who sees this on their way home? Who?

But what made this night strange was still awaiting me….

When he’s not enjoying fishing, road testing cables, or fielding musical or instrument cable questions over the phone/e-mail, Michael handles operations and purchasing and is simply loving life.

Editors Note: My wife originally wrote this press release / article in October 2013 however it was never published. I am publishing it as she originally wrote it. Over 4 years later we are now in our 6th year as a member of 1% For The Planet and have donated over $15,500 to approved charities and will donate approximately $3,000 more for 2017.

Today marks its 1-Year Anniversary with 1% For the Planet.

In 2012, became a member of the 1% For the Planet family because we wanted to join an alliance of businesses financially committed to creating a healthy planet. We believe that we have a responsibility as a business to make positive changes in the environment and to leave this planet in better shape than we found it.

Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives.

An avid hiker, founder Nathan Arendt wanted to join 1% FTP to form partnerships designed to keep the environment healthy. He wanted help preserve the natural beauty of Northern California. 1% of all sales generated from our Sendt® products are donated to local organizations every year.

Because he had hiked the Sutter Buttes, Nathan was familiar with the Middle Mountain Foundation. He asked they join the 1% for the Planet family and in 2012, the Middle Mountain Foundation was the recipient of our funds.

The Middle Mountain Foundation (MMF), a 501 (c) (3) nonprofit organization, was formed in 1989 as an outgrowth of Sutter Buttes Naturalists, originally founded by Walt and Rebecca Anderson. The articles of incorporation stated that the specific purposes of the foundation were to “educate the general public in the relevance and importance to society of natural and cultural resources and to encourage preservation, understanding, and good stewardship of such resources.” The Sutter Buttes formed the actual foundation of such education and preservation efforts.

1% for the Planet members support thousands of nonprofit organizations helping to save land, protect forests, rivers and oceans, make agricultural and energy production more sustainable, getting toxics out of the environment, plastics out of the oceans and more.

In just over 10 years 1% for the Planet companies have given more than $100 million back. As part of the 1% commitment, gives 1% of our sales from Sendt products directly to sustainability-oriented nonprofits of our choosing.


Your Cable Store stopped selling products directly through our website sometime ago to concentrate almost exclusively on selling through Fulfillment By Amaozn. Since then we have maintained our website for informational purposes and until around December 20th 2017 we used to provide links to our products for sale on Amazon. However I pulled those links after several attempts to monetize that traffic by signing up for for the Amazon associates program resulted in a denied application. The reason given was that our blog has not been updated since early 2015.

Based on the short time our last associates account was active (17 days) we had 373 clicks on our associates links, 130 orders were shipped, 36.73% conversion rate and we helped generate $4,746.96 in sales for Amazon. Our earnings were $139.46, mostly thanks to a $2,100 order for LEGO MINDSTORMS EV3 31313 Robot Kit for Kids (something I might need to consider purchasing for my daughter) and $640 purchase for our Sendt Master Keyed Lock 10 pack. I don’t understand why our blog has to be updated in order to qualify for a associates account given the high quality traffic we are directing to Amazon but according to Amazon regularly updating our blog may result in our next application being approved so here I am with our first post in 3 years.

My plan is to post some old articles that are marked as pending never actually published for some reason, small articles, blurbs, links to Amazon products that I think are cool or have found useful in the past along with links to other articles several times a week for 2-3 weeks and apply again along with adding links to our Amazon products back to our website (with our new associates ID of course).

I don’t know if that will be good enough but it is worth a shot and could result in $75 – $200 a month in income from Amazon Associates. It isn’t much but it will be enough to mostly pay our our 3dcart and Blue Host bills.

CES – Las Vegas, NV

CES 2015
This year marks our inaugural attendance at CES. As we continue to grow, we are always on the lookout for potential new products or higher quality cables.

Our first impressions of CES are that it is a huge event and full of sensory overload. CES requires that you wade through booths upon endless booths of different companies and manufacturers pitching their products. While it is easy to be distracted by areas that offer exciting events such as drones flying around, we did our best to stay focused on the cables.


Who’s ready for a YCS Basics drone?

In walking the show floor, we did have a chance to check out some of the latest news on both HDMI and MHL. In particular, we asked about the new HDMI 2.0 and the new MHL 3.0 specification. We will definitely be looking into carrying HDMI 2.0 cables, however, unless you plan on running 4K resolution at 60 FPS you may not need this cable yet. We will also be looking at MHL 3.0 cables this year. The best thing about both of these though is that they are all backward compatible with previous specs so they will continue to work with most current devices.

While we did get to see the new Type C USB connector, perhaps the most abundant type of cable that we saw was the lightning cable for Apple products. There was no shortage of color and style.

lightning cable
combo charge cable

We paid attention to make sure the cables were MFi certified and were quality cables. The last photo above was particularly interesting due to the fact that it uses a reversible Type A USB connector. We just started dipping our toes into lightning cables but what kind of lightning cables would you want for you? Cables that have both micro USB and lightning plugs? Lightning cables that are flat? Or how about cables that light up and go fast when your phone is charging and slows down and shuts off when your phone is charged? What about color? Would you want the standard white or would you prefer to have all the colors of the rainbow available to you? Drop us a line and let us know!